We are all told, and taught that successful staging is all about knowing who your demographic buyer is.  Not only who they are, but what is their lifestyle, how do they want to live in the house and what is important to them or their family.  Knowing that information, allows you as the home staging professional to appeal to them on the emotional basis that they need to connect with a house.  I recently was asked to stage an owner occupied home where the furnishings were “tired” yet the demographic was a younger family.  Editing pieces out and bringing in new art and accessories was the easiest and least expensive way to update the home to appeal to the buyer.  After the first showing, the house was sold!  A minimal investment on the homeowner’s part gave them the highest market price within 24 hours.  The staging made an impact for not only the homeowner, but also the buyer.  It allowed them to focus on the house and the potential it would have for their new life there. The goal, appeal to the buyer. We tell the homeowner that the staging may not appeal to them because it will be different than what they are used to.  They have to disconnect emotionally from their own home, however in this case…. it was a bonus that

Luxury sells homes in Kansas City
Know who your demographic buyer is!

the homeowner loved it too!

“Helen came into my home to stage it for sale. She did an outstanding job creating a warm & inviting environment that made me fall in love with my home all over again.”

Helen has earned the RESA-PRO designation and continues to learn the newest design trends and details that appeal to her clients and their homes. Through RESA (Real Estate Staging Association) she has been named as a Top 10 Professional Home Staging for the Rising Star Category in 2013 as well as Top 10 Professional Home Stager for Occupied Homes, Vacant Homes and in the Redesign Category for 2015. In addition, Helen has been awarded for 2 consecutive years, 2014-2015 as on of “The Best of Houzz.”

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