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When you’re getting ready to sell your house, there are some people who think they don’t need to work with a home stager because their house has been decorated, either by themselves, or by a professional designer.  The difference in decorating vs home staging as I explain to people is that decorating is all about the people who live there, their lives, their hobbies, their interests.  Home staging on the other hand is actually about the “house” and not the people who live there.

By investing in home staging, a homeowner will benefit in many ways.  The three top reasons to hire a professional home stager are as follows:

1.  A home stager can look at your house with an unbiased and professional eye to help create a space that shows the architectural features of the house, shows the best floor plan and layout of the furniture creating a flow through the space, and understands the demographic buyer of your house.  They will make suggestions on the current trends including colors, furnishings and lifestyle that today’s buyers are looking for.  The staged house allows the buyer to focus on the house, and not the personal collections and lifestyle of the current owner. ...

5 Reasons why an Owner Occupied Home can benefit with Home Staging.

Some people think home staging is about bringing furniture into an empty house.

That’s only part of it. Homes that are occupied with sellers can benefit equally as much if not more. And the cost to stage an owner-occupied home is often less because there is a “base” of furnishings to work with. ...

We are all told, and taught that successful staging is all about knowing who your demographic buyer is.  Not only who they are, but what is their lifestyle, how do they want to live in the house and what is important to them or their family.  Knowing that information, allows you as the home staging professional to appeal to them on the emotional basis that they need to connect with a house.  I recently was …

Did you know what if you can show a buyer the potential or purpose of a space, they will see that as added value in the home they are considering to buy. Staging finished living spaces allows the buyer to see the full potential in how they can live in a space. The return on investment is high and the impact it makes on a buyer is even higher! Make your home memorable and stand out! When a buyer can visualize living in your home, they are interested in living there! Statistics have shown that staged homes sell quicker and for more money! Home staging is a powerful marketing tool! Make it part of your marketing plan in selling your house! ...

RESA-PRO™ Designees have met the following 5 mandatory requirements:

1. Passed the RESA-PRO™ Ethics Exam.
2. Have agreed to follow the RESA® Code of Ethics.
3. Have had a minimum of 1 year in business as a professional home stager (They have proved this by supplying either a, Business License, DBA, LLC, CORP, or Legal Partnership)
4. Have Home Staging Business Insurance
5. Have a Business Checking Account

Hiring a home stager with a RESA-PRO™ designation is important for homeowners and real estate agents because: ...